Direct Mobile Advertiser | Hypercentage
Interview with A. López, Senior Media Buyer at AppSunset: Unlocking the Potential of MENA's Affiliate Marketing
MENA Market Overview
Q: How do you view the current and future landscape of affiliate marketing in MENA?
A. López: MENA is a market with enormous potential, thanks to its millions of users and competitive traffic costs. It’s growing consistently and has a lot more to offer.
Q: What challenges and opportunities have you noticed in MENA?
A. López: The main hurdles are language barriers and creative design. However, the demand for content far outweighs the supply, offering a fertile ground for affiliates.
Q: How do you adapt your strategies to MENA's diverse culture?
A. López: We don’t necessarily adapt; we employ a rigorous testing approach to find what resonates with the audience.
Q: Any underexplored areas in MENA's affiliate marketing?
A. López: Iran and Iraq hold untapped potential and should be explored more.
Strategy & Metrics
Q: What ROI benchmarks do you aim for?
A. López: A minimum ROI of 50% is our target for MENA campaigns.
Q: Which traffic channels have been most effective?
A. López: Native, push, and banner channels have yielded the best results for us.
Q: How often do you update your MENA-focused strategy?
A. López: Whenever we notice sudden changes in performance or when optimizing campaigns and updating creatives.
Future Outlook & Partnership with Hypercentage
Q: How do you see technology affecting MENA's affiliate marketing?
A. López: AI will inevitably make an entrance, blurring the lines between human and machine interactions.
Q: How has your partnership with Hypercentage been?
A. López: It’s been over five years of a solid and satisfying partnership. Hypercentage stands out with incredible flows and excellent conversion ratios. Their support has been instrumental in our growth.
If you’re an affiliate aiming to capitalize on the MENA market’s untapped potential, now is the time to act. Partner with Hypercentage for innovative offers, reliable support, and proven strategies. Dive into this gold mine before regulations narrow the field. Take the plunge; we’re here to guide you every step of the way.
