Direct Mobile Advertiser | Hypercentage
Interview with Ben from Slimspots: Navigating the MENA Affiliate Marketing Landscape
Q: How do you assess the current landscape and future growth of affiliate marketing in MENA?
Ben: The MENA region is a growth market for affiliate marketing, largely driven by increasing internet penetration and smartphone usage. There are challenges like cultural sensitivities and legal restrictions, but the opportunities, especially in e-commerce and niche markets, are substantial.
Q: How do you adapt your affiliate strategies to accommodate MENA's cultural diversity and regional norms?
Ben: We emphasize cultural sensitivity, particularly in ad content. Language localization, like offering French and Arabic options, is also a cornerstone of our strategy.
Q: Can you shed light on your ROI goals and effective traffic channels in MENA?
Ben: My target ROI is at least +30% over a 7-day period. We’ve found good success with Ramnant traffic and social platforms, always keeping an eye on compliance issues.
Q: How dynamic is your MENA-focused affiliate strategy? What key metrics do you focus on?
Ben: I revise our MENA strategy whenever new sources, offers, or landing pages that fit our traffic profile become available. Profitability is the ultimate goal; we aim for maximum conversions with a minimum amount of traffic.
Q: What technological trends do you foresee impacting affiliate marketing in MENA?
Ben: AI-driven analytics are bound to make campaigns more efficient, reflecting a global trend in the affiliate marketing space.
Q: Could you share your experience with Hypercentage in terms of offers, payments, and support?
Ben: Hypercentage is exceptionally reliable, both in terms of payments and communication. Their offers in Click2Call and Click2SMS are innovative, and their quick support response times have been invaluable.
Q: Any final thoughts on upcoming trends in MENA's affiliate marketing?
Ben: I predict a focus on culturally relevant campaigns and an increase in diverse traffic channels. AI analytics will become increasingly important for optimizing campaigns.
The MENA affiliate marketing landscape is ripe with opportunity but demands a nuanced approach.
If you’re an affiliate looking to venture into this dynamic market, now is the time. Partner with Hypercentage and leverage our innovative offers, reliable payments, and responsive support to make your mark. Dare to enter MENA; we’re here to make your journey successful.
